[D9640general] [eFlash_Rotary] Digest Number 591

[Garry & Anne Krischock]

1. 1196 R I President's August Message From: Sunil K Zachariah 
2.  1197: PR Grants Approved for the New Rotary Year From: Sunil K Zachariah 
3.  1198: August is Membership and Extension Month From: Sunil K Zachariah 
Messages 
  1. 1196 R I President's August Message 
  Posted by: "Sunil K Zachariah" sunilkzach at yahoo.co.uk   sunilkzach 
  Tue Aug 1, 2006 4:37 pm (PST) 
  Bill's MESSAGES
  August 2006 
  The Rotarian 

  Dear fellow Rotarians,

  So much has been said about membership in Rotary. We talk about 
  attracting new members and recruiting them. We talk about membership 
  retention. And we talk about membership loss. We talk so much about 
  membership that sometimes, when a speaker begins to discuss it, you 
  can see all the eyes in the audience begin to glaze over. We've all 
  heard it before.

  Building membership is, of course, crucial to building Rotary. Rotary 
  is nothing without its members and its clubs, and as members age, we 
  must find new ones to take their places. More than that, we must 
  always be growing in order to meet the many new needs that arise in 
  our communities every day.

  But I believe the best way to strengthen our numbers isn't by 
  focusing on our numbers - it's by focusing on our clubs. A truly 
  strong club is tremendously attractive. A strong club offers 
  opportunities for friendship, fellowship, and meaningful service. It 
  offers new connections within a community and a chance to meet like-
  minded friends, the kinds of friends who will still be close decades 
  from now.

  Again and again, we find that successful clubs have certain features 
  in common. Together, you might think of them as a "to-do" list for 
  clubs that need a boost:

  1. Assess. Listen to each other, and find out what members want.

  2. Emphasize. Accent the social aspects of Rotary. They are the glue 
  that binds us.

  3. Market. Don't sell your club as a product - market it. Find out 
  what people want, and do your best to give it to them.

  4. Induct. Bring new members into your club with dignity and class.

  5. Involve. Make the whole family part of Rotary. Don't let it be 
  another commitment that takes members from their spouses and children.

  6. Mentor. Make sure that a seasoned Rotarian helps new members get 
  started and stays involved for at least a year. Newcomers can get 
  lost easily.

  7. Educate. Provide education continuously, but give a little at a 
  time. There's a lot to learn about Rotary, and it can be overwhelming.

  8. Enthuse. Show enthusiasm openly! Rotary should be fun.

  Membership comes down to one simple statement: Strong clubs lead to a 
  strong Rotary. Without strong clubs, no amount of recruitment and 
  retention efforts will help Rotary grow. With strong clubs, Rotary 
  will flourish and provide another 100 years of service to humanity.

  William B. Boyd
  President, Rotary International

  Courtesy: eFlash_Rotary


  2. 1197: PR Grants Approved for the New Rotary Year 
  Posted by: "Sunil K Zachariah" sunilkzach at yahoo.co.uk   sunilkzach 
  Tue Aug 1, 2006 9:49 pm (PST) 
  PR Grants Approved for the New Rotary Year

  The Rotary International Board of Directors has approved funds for 
  grants to assist Rotary clubs and districts in their outreach 
  efforts to the general public in order to promote Rotary and improve 
  Rotary's public image. The grants help clubs implement 
  Rotary's "Humanity in Motion," public image campaign, which provides 
  ready-to-use content for billboards, banners and television and 
  radio public service announcements. Other worthy PR projects will 
  also be considered, including the use of paid newspaper supplements 
  that feature local Rotary stories. 

  Clubs and districts will be approved for funds up to US$3,000 per 
  grant to support PR projects launched during the 2006-07 Rotary 
  year. Applications must be submitted by 31 October 2006. Click below 
  for more information and an application form.

  http://www.rotary.org/support/prtools/awards/pr_grants.html

  Source: eFlash_Rotary


  3. 1198: August is Membership and Extension Month 
  Posted by: "Sunil K Zachariah" sunilkzach at yahoo.co.uk   sunilkzach 
  Tue Aug 1, 2006 9:58 pm (PST) 
  August is Membership and Extension Month

  One of the main benefits of Rotary's public relations efforts is 
  enhanced membership development. Educating the public about what 
  Rotary is and what it accomplishes helps to generate interest among 
  prospective members. Very often, a local news article about Rotary is 
  followed by a spike in membership queries.

  Read the report, "The Correlation between Rotary Public Relations and 
  Membership Development," at the following link: 

  http://www.rotary.org/newsroom/downloadcenter/pdfs/memb_pr_recruitment.
  pdf

  Courtesy: eFlash_Rotary

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