[D9640general] [eFlash_Rotary] Digest Number 719

Mon Nov 5 11:28:38 EST 2007

 Messages In This Digest (4 Messages) 
  1. 
  1381: Rotary to receive UN Association's Humanitarian Award From: Sunil K Zachariah 
  2. 
  1382: International Assembly to be held 13-20 January From: Sunil K Zachariah 
  3. 
  1383: Nonprofits turn to YouTube to raise awareness, funds From: Sunil K Zachariah 
  4. 
  1384: The YouTube Non Profit Program From: Sunil K Zachariah 
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  1. 1381: Rotary to receive UN Association's Humanitarian Award 
 Sat Oct 20, 2007 5:29 am (PST) 
Rotary to receive UN Association's Humanitarian Award 

By Vanessa N. Glavinskas 

The United Nations Association of New York will honor Rotary 
International and The Rotary Foundation of RI with its 2007 
Humanitarian Award on 25 October, in recognition of Rotary's 
significant efforts to provide safe water and sanitation and its 
commitment to sustainable development worldwide. 

"In the years since Rotary International has started focusing on 
water as one of its annual service emphases.We've learned just how 
much can be accomplished with relatively little, how a single small 
water project, perhaps a pump or a filter, can change the life of a 
community," says RI President Wilfrid J. Wilkinson. "However, our 
work has also included participation in many other major water 
projects." 

The award is presented annually in observance of United Nations Day 
(24 October). This year's award ceremony will focus on the global 
water crisis. Other honorees include Antony Burgmans, former chair of 
Unilever, and Cirque du Soleil's One Drop Foundation. 

Prof. Jeffrey D. Sachs, director of the Earth Institute at Columbia 
University and special adviser to the UN secretary-general, will 
serve as honorary chair of the event. 

Last October, the association honored Robert L. Corcoran, president 
of the General Electric Foundation and Ann M. Veneman, executive 
director of UNICEF, for their significant work in global education. 

The proceeds from the black-tie dinner will benefit organizations and 
enterprises working to alleviate water-related problems around the 
world. 

Source: Rotary International News
Courtesy: eFlash_Rotary

2. 1382: International Assembly to be held 13-20 January 
 Sat Oct 20, 2007 7:38 pm (PST) 
International Assembly to be held 13-20 January 

The International Assembly educates, motivates, and inspires district 
governors-elect to lead Rotarians in their districts. In 2008, 
participants will exchange information and ideas from 13-20 January in 
San Diego, California, USA. 

Through plenary sessions, group discussions, and fellowship activities, 
future governors get the hands-on information they'll need for the 
coming year. This training meeting features speeches by the RI 
president-elect, Rotary Foundation trustee chair-elect, and other 
senior Rotary leaders, such as past RI presidents, current RI 
directors, and past Foundation trustee chairs, who share their 
knowledge and experience

Source: Rotary International
Courtesy:

3. 1383: Nonprofits turn to YouTube to raise awareness, funds 
 Sat Oct 20, 2007 7:54 pm (PST) 
Nonprofits turn to YouTube to raise awareness, funds
By Yinka Adegoke

NEW YORK, Oct 19 (Reuters Life!) - After Holly Schnaars, 37, was 
diagnosed with late stage colorectal cancer she picked up her video 
camera and decided to tell her story on the online video site 
Metacafe to raise awareness of the disease.

The mother of two from San Jose, California, is just one of thousands 
of Americans, as well as charities and nonprofit organizations, who 
use online video to publicize their cause and raise funds as it 
becomes easier and cheaper to post videos than hope for television 
coverage or other forms of marketing.

The ground shift has prompted the biggest online video sites led by 
YouTube to reorganize their pages to make it easier for such users to 
find videos related to their favorite causes.

YouTube, which is owned by search giant Google Inc , is creating a 
special section for nonprofits to air their videos and link them to 
its Google Checkout online payment system to receive funds directly.

"Nonprofits understand that online video isn't just a way to 
broadcast public service announcements on a shrunken TV set," said 
Steve Grove, head of news and politics at YouTube.

"It's a way to get people to do more than just absorb your message 
but to engage with their user generated content as well," he said.

POWER OF VIDEO

It's not just the online video companies giving support to individual 
causes and charities. Pure Digital, maker of the Flip video camera, 
has said it plans to give away a million video cameras to nonprofit 
organizations around the world to capture images and moments in 
places traditional media outlets might not be able to reach.

"Video has power and media has power but the challenge is that the 
media is limited to telling stories that are controlled by a very 
small number of people," said Jonathan Kaplan, chief executive of 
Pure Digital.

"This program along with YouTube and other sites will expand the 
media universe for learning what's really going on in the world," he 
said.

One recent example of the power of video was the impact of clips of 
the Myanmar army's confrontations with local protesters which were 
posted on YouTube and other Web sites. Some of the clips made their 
way to mainstream news outlets.

Witness, an activist organization founded by veteran rock star Peter 
Gabriel in 1992, has focused on raising awareness of such previously 
unseen events through video. Sam Gregory, program director at Witness 
said online distribution has made it easier to put videos in front of 
the right people such as decision makers and others with a personal 
connection to the cause.

"It's not necessarily about the size of the audience it's about 
placing targeted video and turning 'watching' into action," said 
Gregory.

Scott Schnaars, Holly's husband, said the eight-minute long video of 
his wife talking about her disease and then shaving her head to 
donate her hair to a charity that makes wigs has attracted more than 
20,000 views on Metacafe and YouTube.

But for the Schnaars the most important thing is that the video has 
helped educate people about the importance of recognizing any cancer 
symptoms as early as possible.

"We've had amazing responses," they said. "The thing that's made us 
most happy is people sending us messages saying 'I've had these 
symptoms too, I am going to get checked out.'"

4. 1384: The YouTube Non Profit Program 
 Sat Oct 20, 2007 8:00 pm (PST) 
The YouTube Non Profit Program 

If you're a nonprofit organization in the U.S. with 501(c)(3) tax 
status, apply today for the YouTube Nonprofit Program.

Does your organization have a compelling story to tell? Do you want 
to connect with your supporters, volunteers, and donors but don't 
have the funds to launch expensive outreach campaigns?

YouTube can help. Video is a powerful way to show your organization's 
impact and needs, and with a designated "Nonprofit" channel on 
YouTube, you can deliver your message to the world's largest online 
video community.
Your Nonprofit channel includes: 
Premium branding capabilities and increased uploading capacity 
Rotation of your videos in the "Promoted Videos" areas throughout the 
site 
The option to drive fundraising through a Google Checkout "Donate" 
button 

First 300 nonprofits to sign up will receive a video camera!

For more details visit http://www.youtube.com/nonprofits 

Courtesy: eFlash_Rotary
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