[D9640general] [eFlash_Rotary] Digest Number 763

[Garry Krischock]

1. 1451: RI Survey on PR as tool for membership 

Tue Jan 22, 2008 10:06 pm (PST) 
Survey says PR an important tool for membership 

Public relations efforts help increase membership recruitment, 
according to about 70 percent of Rotary clubs that responded to a 
recent RI survey. About half the respondents said that PR also helps 
with retention, and 87 percent credited their club's public relations 
work with raising community awareness of Rotary.

According to survey results, 80 percent of the responding clubs 
include PR in their annual planning, and 77 percent launch PR efforts 
to coincide with specific events or projects. Of the responding 
clubs, 57 percent have a Web site, most of which provide club 
information directed to the general public. Almost all respondents 
reported obtaining newspaper coverage, but less than 50 percent had 
secured coverage on television, radio, Internet, or billboards. 

The most significant barriers to public relations efforts cited were 
lack of interest from the media and lack of funding. When asked about 
resources provided by RI, respondents ranked Rotary Basics (595-EN), 
What's Rotary? (419-EN), This Is Rotary (001-EN), and Humanity in 
Motion PSAs as the most useful. Many respondents also reported using 
The Rotarian, or their regional magazine, and the RI Web site in 
their PR efforts.

The results of the survey, conducted by RI's Membership Development 
and Public Relations divisions, are based on 756 responses from a 
random sampling of 3,269 Rotary clubs worldwide. 

Source: R I Website
Courtesy: eFlash_Rotary
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